team
PETER MAXWELL ｜ PRINCIPAL
Peter Maxwell is the principal of PETERMAX which focuses on industry shifting hospitality design, branding and concept development. With a diverse background in Architecture/Design, Construction, Real Estate Development and Marketing, Peter's approach lends a sophistication and edge to the experience after grand opening. As the former Director of Design and Development for DODD MITCHELL DESIGN (www.doddmitchell.com) from 2008-2014, Peter has a strong history with industry giants such as MGM International, Starwood Capital, The ARIA Hotel, The Light Group. With project diversity from Hotel, Restaurant/Bar, Nightlife to Residential and Multi-Family development, Peter brings vast knowledge and instinct to the table which can clearly be seen in the final product. Peter prefers to take a concept from inception to delivery, touching everything along the way including Interiors, Exteriors, Branding, Marketing and down to the Uniform design and the full Guest Experience.
CAMERON KELLY｜LEAD DESIGNER
Cameron is the lead designer at PETERMAX. With a BS degree in Interior Design from Arizona State University, Cameron has been creating impactful & memorable spaces for over a decade. Specializing in retail & hospitality design, she has worked with clients such as MGM International, The ARIA Hotel, Mars Incorporated, & Famous Brands International. Cameron prides herself on her attention to detail & ability bring a space to life through 3D renderings.